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Saturday 30 June 2018
Friday 29 June 2018
Fashion with Trend
Canada Day is just around the corner and this festive weekend is sure to have you seeing red–this includes a bunch of red line markdowns. Brands are taking the time to treat their Canadian customers, offering up limited time sales to commemorate the big day.
So whether you’re celebrating at bbq’s or bars, make sure to also block off some time to shop the sales.
Lolë
Born in Montreal, this Canadian brand specializes in super cute athletic gear and this weekend they’re offering up to 40 per cent off in-store and online.
J. Crew
Shop J. Crew’s timeless pieces this weekend and get 30 per cent off of your entire purchase. The offer is available in store and also online when you use the code OCANADA.
Forever 21
Pick up some trendy new bits with an extra 40 per cent off of all sale items on Forever 21’s online site. Use the code EXTRA40 at checkout.
RW&CO.
On top of their huge summer sale (up to 60 per cent off of all items and an additional 20 per cent off of clearance) RW&CO. is also offering up something special for the Canada long weekend with 30 per cent off of all full-priced merch.
Pandora
This staple jewellery brand has created a three for two charm event for the Canada Day long weekend. Buy two charms and get your third free at their Canadian locations!
Saje
This Canadian company is giving a 20 per cent discount to their customers this weekend. If you’ve been thinking about investing in a diffuser, now’s the time to shop!
Fortnight Label
This lingerie line is made right here in Toronto. Pick up some cute new things at 30 per cent off with the code OCANADA30.
Joe Fresh
Check out the sale section at Joe Fresh and get an extra 30 per cent off of select clearance. Use the code CANADA30 at checkout.
WE Store
This store has created Canada Day bundles that include a T-shirt, tote bag and two accessories of the customer’s choice. The package is $25 and the profits will go back to the Canadian initiatives.
The post 9 Canada Day Sales to Check Out Over the Long Weekend appeared first on FASHION Magazine.
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Fashion with Trend
When Devon Brooks walks into a room, one gets the sense that a very contained tornado has entered the room. Her manner is bold and self-assured, yet every few minutes she lets her guard down and an adorable quirk comes bubbling up to the surface. Brooks is, of course, the co-founder of blo blow dry bar, the Vancouver-based chain of no cut, no colour, blow-dry only salons that count Gwyneth Paltrow as an investor.
Brooks started blo with her mom Judy Brooks, when she was only 21 years old. They based the business model on the concept of the “lipstick index,” a term coined to illustrate that women splurge on affordable luxuries, like lipstick, in time of recessions. Adhering to the lipstick index allowed blo to flourish as it launched in 2007, a year before the worst recession in history since the Great Depression. Brooks left blo after four years to become a life coach and is now on the verge of launching a new business; an app called Sphere that launches in July. Sphere is a personal development app that connects people with life coaches who can help them access their full potential.
On Tuesday evening, Brooks took the stage at Coco Con: Startup, an event organized by Halo PR powerhouses Catriona Smart and Halla Rafati gathering women entrepreneurs who want to network, learn and grow from one another. (Not to mention enjoy margaritas, gumball machines that vend Smarties and jelly beans, and a Ferris wheel of chocolate chip cookies at Toronto’s Four Seasons Hotel.) Everyone packed into the small conference room is self-assured, beyond gorgeous, and exudes confidence. In short, everyone here is already a boss, but still wants to nurture and cultivate those existing qualities as if they were precious succulents.
Brooks began the evening by leading an ‘energy check-in,’ meant to determine the amount of enthusiasm everyone’s bringing to the room. Its a concept I initially found corny but deemed valuable once I felt the positivity pulsating throughout the room. She then proceeded to deliver an hour’s worth of raw advice that veered from scaling one’s personal brand to making peace with the unobtainability of balance. Read on for Devon Brooks’ best nuggets of wisdom for entrepreneurs, female or otherwise, looking to start their own business or app.
Photography Courtesy of Halo PR
Pick your business partners wisely
“Don’t underestimate the power of your network,” Brooks says in regards to finding talented people you want to work with. She met Shona Beats, her current business partner via mutual friends on Facebook. They work well together because Brooks’ blind spots are Beats’ strengths, which allows both of them the freedom to focus on what they’re good at.
“De-risk” yourself
Brooks acknowledges that most relationships – business or otherwise – don’t last forever, but notes there are legal levers in place to make sure relationship go sour doesn’t signal the end of the business. When starting a business with a co-founder, it’s crucial is to talk about what the co-founder relationship will look like, map out various scenarios and ask each other, “How can we create an agreement we’re both prepared to honour?” Brooks and her Sphere co-founder consulted with lawyers while preparing to launch the app and have essentially “derisked” themselves if the partnership is ever to dissolve.
Be true to yourself.
“If something is depleting you the majority of the time — when you have more bad days than good — it’s time to step away,” Brooks says.
Surrender to imbalance
No, women can’t have it all, Brooks says frankly. Individuals have a finite amount of energy and if they pour energy into one area of their life, then other areas suffer. Instead, Brooks says that women should “surrender to imbalance,” and be intentional and mindful about what you are investing your time in. It’s key to have a good support system to rely on when you’re feeling drained and need to ask for help.
Don’t let a lack of expertise stop you from pursuing your dreams
When Brooks started blo blow dry bar, she didn’t know anything about hair, she says. Instead, she realized there was a gap in the marketplace she knew she could fill. “Don’t let the vernacular stop you from pursuing an industry you don’t have formal training in,” she says. If you have a solution to a problem, that’s good enough.
The post How to Be a Boss with Devon Brooks appeared first on FASHION Magazine.
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Fashion with Trend
Capturing just what life’s like for musicians on the road, away from family and friends for weeks at a time, is Canadian singer/songwriter Charlotte Cardin’s new music video for her single ‘California.’
“Miss you every day, LA got me so sad,” go the lyrics of the dreamy, languid track. “I wanna kiss your face, tonight it drives me mad.” And then: “But you’re standing where I’m not/ Oh where I’m not/ in California.”
The entire video is filmed on an iPhone, and includes shots of Cardin on the road in the Golden State, performing in dimly lit venues, lazing in bed, interspersed with shots of the ocean, palm trees and clear California skies. The series of clips includes iPhone video footage and FaceTime calls, mixed in with content from her Snapchats and Instagram Stories.
“I chose to film the music video ‘California’ while on tour, and mostly in California, as it felt rude not to,’ says Cardin. “The song is about missing someone far away, so filming it in selfie mode on iPhone X made it feel personal. The hours I spend on FaceTime on tour talking to my loved ones who I miss dearly, it felt accurate and honest to make a music video out of it.”
You can watch the full (vertical) video below:
The post This Montreal-based Singer’s New Music Video Was Shot Entirely on an iPhone appeared first on FASHION Magazine.
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Fashion with Trend
So it looks like Pusha-T was right. Drake does indeed appear to have a son that he had been keeping secret—until now. On his new 25-song album Scorpion, which dropped last night, Drake all but confirmed it in a series of lyrics on different songs. Below, all the times he alluded to having a son and being a new father.
On ‘Emotionless’:
“Look at the way we live / I wasn’t hiding my kid from the world, I was hiding the world from my kid. From empty souls who just wake up and look to debate / until you staring at your seed, you can never relate.”
On ‘8 Out of 10’:
“The only deadbeats is whatever beats I been rappin’ to / Never a matter of could I or should I / Kiss my son on his forehead and kiss your ass good-bye / As luck would have it I’m settled into my role as the good guy.”
On ‘March 14’:
“Yesterday morning was crazy / I had to come to terms with the fact that it’s not a maybe / That shit is in stone, sealed and signed / She’s not my lover like Billie Jean, but the kid is mine / Sandi used to tell me all it takes is one time / Shit, we only met two times. Two times.”
He continues: “Single father, I hate when I hear it / I used to challenge my parents on every album / Now I’m embarrassed to tell them I ended up as a co-parent / Always promised the family unit / I wanted it to be different because I’ve been through it / But this is the harsh truth now.”
Drake later raps: “I got a empty crib in my empty crib / I only met you one time, introduced you to Saint Nick / He must’ve brought you like 20 gifts / Your mother saying you growing so fast that they don’t really fit but, man, you know / I still had to get it for my boy tho.”
The alleged mother of his child is adult-film-star-turned-painter Sophie Brussaux, though he mentions neither her nor his son by name. You can stream the entire album on Apple Music and Spotify now.
The post Did Drake Just Confirm He Has a Son? appeared first on FASHION Magazine.
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Fashion with Trend
When Lorna Tucker began filming her documentary on Vivienne Westwood, friends and family of the designer warned her that no matter how the film turned out, Westwood wouldn’t like it. Armed with that knowledge, she began filming footage for “Westwood: Punk, Icon, Activist,” an affectionate portrait of the transgressive designer featuring scenes as intimate as the designer rolling out of bed in the morning. However, those initial predictions turned out to be correct. Vivienne Westwood has lashed out against her portrayal in the film, which she called “mediocre” in an eviscerating statement issued from her brand.
— Vivienne Westwood (@FollowWestwood) January 19, 2018
Tucker first met Westwood when some musician friends of hers alerted her that Vivienne Westwood was coming down to their studio to record a rap song with Josh Homme from Queens of the Stone Age. The director grabbed her camera and headed to the studio. “When she walked in, she was wearing 6 inch high heel platforms, a beautiful dress and had long red hair. I was completely blown away,” Tucker recounts in a phone interview from her home base in London. From there, the pair struck up a friendship based on Tucker’s passion project film about the history of forced sterilization of Native American women in the US. (The feature, Amá, also comes out this year.)
The most truly ironic part of the Westwood documentary debacle is that the designer was the one who suggested Tucker might want to make the movie in the first place. In 2013, the Vivienne Westwood brand recruited directors to pitch ideas for a fashion feature film, and Westwood invited Tucker send an idea in. “I proposed to do a documentary with her that was her life story and showed she’s always been an activist,” Tucker says. Hers was the story that ended up getting chosen.
From the very beginning, filming was rife with tension. “I always had this feeling that maybe, and this could be completely wrong, that they would try to manipulate me later on,” she says. The label wanted a film focusing on Westwood’s environmental activism, but Tucker resisted. “I said, ‘That’s not going to reach a wide audience, because if you want to engage an audience you have to take them on a journey,” she says. “I really had to stand my ground to keep filming.”
What emerges from the murkiness is a reticent portrait of a difficult woman. Nearly the entire time Westwood is on camera, she gripes about having to excavate her past, and acts as an unwilling subject of a biographical film. On the footage of Westwood grumbling, “Other directors were like, ‘Why did you put that in there?’” says Tucker. But it was entirely intentional. “I want you to cringe for me because it’s difficult,” Tucker says. But this is a documentary about a fashion legend, not an episode of Nathan for You. What Tucker refers to as “comedy moments” don’t necessarily translate as funny, just painfully awkward.
Tucker admits she didn’t know much about Westwood before she began filming. “Whenever I’m taking on a subject I never research too much. I always want to let that come out, my journey on camera, so the audience can learn all the nitty-gritty bits as I do.” But according to Tucker, the most interesting stories surfaced when Westwood knew she wasn’t being filmed. “When the camera was off, the bits she would tell me, the little anecdotes and the inspirational stories were the things that really blew me away. But at the time Vivienne was only talking to any camera about the latest political thing she was pushing. It was so hard,” she opines.
Ultimately, Westwood: Punk, Icon, Activist” is a portrait of two uncompromising artists: Vivienne Westwood and Lorna Tucker. When Westwood dissociated herself from the film, Tucker second guessed her decision to not take out the parts the upset Westwood. “I thought, ‘Shit, why was I so adamant that it was my film that I upset her?” says Tucker. “But the most rewarding thing has been people coming up to me saying it inspired them and changed them. For me that was enough.”
The post Vivienne Westwood Was Always Going to Hate the New Documentary About Her appeared first on FASHION Magazine.
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Fashion with Trend
Once when Los Angeles-based natural perfumer Douglas Little met with his supplier, he was handed a brown paper bag containing a wildly fragrant stash. Another time, the man showed up in a coffee shop toting a silver Zero Halliburton attaché. After they sat down, he opened the case to reveal tiny bottles held in place by a custom Styrofoam mould. The heady fragrances in the vials quickly drew a crowd of interested patrons. “He’s my L.A. connection to a distiller—a true artist—in India who makes this incredible blue lily absolute,” explains Little, who is also
the nose behind Goop’s innovative fragrance line.
The booming market for natural-fragrance molecules is being driven by consumers who are interested in avoiding certain ingredients. “Endocrine-disrupting chemicals like phthalates are often found in synthetic fragrances,” says Dr. Ebru Karpuzoglu, an Atlanta-based immunologist. “DBP and DEP, in particular, are frequently used to enhance the strength of the scent. But the FDA doesn’t require companies to list fragrance ingredients, as they can be considered proprietary, so it can be hard to know if phthalates are in there.”
That same regulation exists with Health Canada, but some companies, like Phlur, voluntarily list their ingredients, adding that they use “safe synthetics” and no phthalates. Natural fragrances, on the other hand, tend to forgo any synthetics and instead focus on natural materials like
flowers, leaves, resins and barks.
“I think the real enthusiasm for natural perfume began in the last year and a half,” says Little, who first predicted the shift in the market when he was giving a beauty-trends lecture in 2010. “I felt people would rebel against wanting to smell like J.Lo—that there would be a resurgence of individuality. We’ve seen this evolution in the food and alcohol markets with small-batch and artisanal blending and consumers wanting more natural products that offer transparency with ingredients. I saw it as being the future of perfumery.” When an attendee from a large fragrance house called his words “heresy,” Little trademarked Heretic and began mastering the art of natural perfume.
“I felt people would rebel against wanting to smell like J.Lo—that there would be a resurgence of individuality.”
His sophisticated creations for Heretic and Gwyneth Paltrow’s Goop are helping natural perfume shed its granola image. With notes of bergamot, coriander, jasmine, blond tobacco, tonka bean and choya ral, Heretic’s Jasmine Smoke offers an olfactory snapshot of an outdoor dinner party where tendrils of smoke are curling about the blooms of pink jasmine. Goop’s Edition 03 – Incense perfume captures the idea of sacred prayer, cleansing and renewal with a unique combination of woods (agarwood, sandalwood, Buddha wood), resins, cedar and rare green frankincense.
“I give Gwyneth a lot of credit for going in a direction that’s sexy and provocative and for really pushing the envelope with the fragrances,” says Little. (The brand even uses sugar cane alcohol as a denaturing agent rather than the standard SD 40 alcohol.) After finding natural perfume too aromatherapeutic, Toronto-based natural perfumer Courtney Rafuse started creating inventive blends such as cardamom, neroli, pink peppercorn, sandalwood and clove for her company, Universal Flowering. “To me, if you smell natural jasmine and then you smell synthetic jasmine, there’s just no comparison,” she says.
“I give Gwyneth a lot of credit for going in a direction that’s sexy and provocative and for really pushing the envelope with the fragrances.”
“There is legend and mythology around raw, natural materials, and I think nothing is as good,” says Benoît Verdier, co-founder of Parisian fragrance house Ex Nihilo. “Our fragrances are in the Middle East, Europe, Russia and North America, and we are seeing that customers want something more natural. I think it’s not to say no to chemicals but to use them with intelligence.” The brand, which promotes personalization, created Sublime Essences, a trio of essential oils with an almond oil base and an accord of oud, musk or amber plus a small amount of synthetic as a preservative. Pure, natural materials are harder to control and can experience colour changes over time with exposure to oxygen. “A natural fragrance can also become deeper and richer,” says Rafuse. “For a small perfumer, that’s a selling point, but larger fragrance houses want consistency.”
Little agrees and says that naturals often require some education. “The way I describe synthetic fragrance to my students is that it is like oil paint,” he says. “It’s opaque, intense, robust and designed to last. Natural fragrance is like painting with watercolours. They’re transparent and sheer, and they’re not going to last as long. But the end creation is alive. It provides a holistic quality.”
That was the thought behind Milèo, a new collection of chemical-free fragrance oils that also treat the skin. “Oud is the hero ingredient and a powerful anti-inflammatory,” explains fragrance expert Matthew Milèo. “Ambrette seed, which is the only plant-based musk found in nature, contains alpha-hydroxy acid; orris root sweeps up oxidative stress; and East Indian sandalwood helps regenerate skin tissue.” Milèo includes other fragrant, healing botanicals like blue cypress, pink lotus and golden champaca in the four-piece collection and tests all extracts to ensure purity. Since sustainability is an important part of perfuming, he also limits his use of endangered sandalwood to government-sanctioned trees. (Little meets with as many manufacturers as he can to approve best practices, and Ex Nihilo works with famed fragrance house Givaudan and its sustainability program for ingredients like vetiver and Madagascar vanilla.)
The fragrance industry’s growth is spurring perfume suppliers to make new technology and ingredients available so that natural perfumers can create smoother notes that weren’t possible in the past—“things like phenylacetic acid for velvety, suede-y notes and gamma-Decalactone, a natural isolate of stone fruit that we’re using in Goop’s Edition 04 – Orchard,” says Little. “And manufacturers in Colombia are using coconut oil to do enfleurage of tiare, a species of gardenia, so now we have a 100 per cent natural gardenia available to us,” he adds. “I’m an artist, so I won’t say that I’ll never work with synthetic molecules again, but I love that I’m able to be a part of this natural-fragrance movement.”
The post What Exactly Are Natural Perfumes and Why Are They on the Rise? appeared first on FASHION Magazine.
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Fashion with Trend
If our Instagram feeds are any indiction of trends, the most major style of swimwear right now is the 90s’ high cut silhouette. Bloggers and celebs have adopted this hip-baring cut in all colours and prints. The revealing style is go-to for the Kardashian and Jenner clan with Kendall recently posting a photo of yellow bikini from her and sister’s clothing collection, Kendall + Kylie. For those wary of the shape, the high cut hip flatters and elongates the leg to almost supermodel status. Test drive one of these styles this long weekend but make sure to double up on sunscreen the freshly exposed areas.
Click though for our favourite high cut swimsuits, bikini wax not included.
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Thursday 28 June 2018
Fashion with Trend
“It’s ok not to be ok.”
Four years ago Wear Your Label was created by two young people who shared the same goal: End the stigma towards mental illness. At the time of the brand’s creation, co-founder Kayley Reed was battling an eating disorder, while co-founder Kyle MacNevin was living with Generalized Anxiety Disorder and ADHD. The two connected at a local mental health organization, bonding over their love of fashion and desire to break down the stigma that they had both experienced. From this, Wear Your Label was born and a line of products was developed, each adorned with phrases like the one above.
“I personally live with ADHD, depression and anxiety, which causes me to have consistent feelings of inadequacy or self-doubt,” says Reed. “I thought I was alone in feeling this way until I started sharing my story and using the medium of fashion to engage with so many others who are impacted by mental health.”
Business grew quickly as Wear Your Label was met with support from people all over the world. “It’s really wonderful to have so many people impacted by our brand and what we stand for,” says Reed.
This week, the company announced it would partner with Hudson’s Bay, launching an exclusive T-shirt to support mental health awareness. The initiative comes as part of HBC‘s The Future is Stigma-Free Campaign. In 2017 the company made a commitment to distribute $6 million to support mental health services by 2020. “It is remarkable and validating to have such a major retailer take a stand on an issue so important to so many people,” says Reed.
The unisex shirt goes on sale today at thebay.com for $33 and 100% of sales will go towards the Centre for Addiction and Mental Health, Canada’s largest mental health teaching hospital. The donations will continue on social media, with Hudson’s Bay giving an additional $5 for every Instagram and Twitter post that uses #TheFutureIsStigmaFree.
“Stigma is often about a lack of understanding, not a lack of empathy. I think an effective measurement to reduce stigma is based on how many difficult conversations we as individuals are willing to have everyday,” says Reed. This shirt is the beginning of a bigger conversation. An attempt at normalizing something that 1 in 5 Canadians experience in any given year.
To help make a difference, purchase a shirt and get on social media to share a positive message and raise some money at the same time.
“This is just the beginning,” says Reed. “There is so much work to be done in the space of mental health and we are ready to take on new opportunities.”
Photo courtesy of Hudson’s Bay Company
The post Wear Your Label and Hudson’s Bay are Raising Money for Mental Health Awareness with this New Shirt appeared first on FASHION Magazine.
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Fashion with Trend
Since launching in March of 2017, Toronto-based podcast Breaking Beauty has interviewed an impressive list of founders, from millennial faves like Glossier‘s Emily Weiss, to French skincare disrupters like Biologique Recherche‘s Dr. Philippe Allouche and clean beauty hero/makeup artist Rose-Marie Swift of RMS Beauty. But today they’re dropping part one of their talk with a true beauty trailblazer, M.A.C Cosmetics co-founder Frank Toskan who started the brand in Toronto in 1984 with the late Frank Angelo. “With all the ‘woke’ brands right now, we needed to talk to the one O.G. brand that truly busted down beauty barriers,” hosts Jill Dunn and Carlene Higgins said by email. “Without M.A.C, it would be hard to imagine that brands like Milk Makeup, Too Faced or Fenty Beauty would be around.” Toskan was one of the podcast’s most requested guests and the hosts were dying to hear his stories. “We just knew Frank would have a full vault.”
Tracking him down wasn’t easy though. Without the help of either Estee Lauder (who owns M.A.C) or even LinkedIn, Dunn and Higgins dug for about a year until they found a mutual source, which they cannot reveal (ah, COME ON!) to connect them. Toskan now owns a restaurant called Impact Kitchen and is working closely with U of T faculty member Andrea Benoit on a book scheduled for release next year entitled VIVA M.A.C: AIDS, Toronto Fashion and the Philanthropic Practices of M.A.C. Cosmetics, but he was eager to share the M.A.C origin story, especially given that VIVA Glam will celebrate its 25th anniversary next year.
Below are some highlights from their conversation, which is Toskan’s first interview in four years:
On building the culture around M.A.C’s original mantra: All Ages, All Races, All Sexes:
“None of what we did was really calculated. It all just evolved from who we were as people. I couldn’t understand why there wasn’t a lot of makeup for women of colour. I have lots of friends of colour, so there was so much diversity, especially in New York. So we developed colours that really worked on all people. We had 35 foundation colours from blue-black skins to palest of porcelain skins and all gamuts from cools, green undertones, yellow undertones, red undertones. We covered everybody’s skin tone in our range of foundations.”
On leading the charge with inclusive foundation hues, decades before Fenty Beauty’s 40 shades:
“Early on we didn’t have the ability to package that many skin tones. So we were doing it by selling pigment and people were able to mix their own pigments, which allowed them to participate in making their own products as well, to some degree. We would sell yellow pigment or blue pigment or red pigment so you could mix it into your foundation an alter it because you don’t need that many different products. I mean, you could take a skin cream and mix into your foundation, you could stretch your foundation by putting it into a different medium. So, we always tried to limit the number of products we had by utilizing different mediums.”
On the moment that inspired VIVA Glam:
“That’s one of the proudest accomplishments, and I’m proud of the company to have continued that initiative. Back in the eighties, it was a very sad and dark time. And when my close friend was dying of AIDS, I was called into the hospital. They told me to put on a robe and a mask and gloves and I went in and I was told to keep my distance. And I realized how horrible that must have been for him to be looking at these people looking at him like a leper. And that ignited something in me, you know, an anger that I took with me. It came to visit me later on and I knew that someday that moment would inspire me to do something with that, because it was a very sad time. So his passing didn’t go in vain. I attribute this success to [him] and I’m very grateful that I did something with that opportunity that I was offered. That was such a horrible time in our lives, we lost a lot of people. I never wanted this to look like a marketing scheme. We made sure that every penny went back to what it was intended for. We demanded that our retail partners didn’t take a mark up. Our sales staff never took any commissions on this product and so we sold it right through at 100 percent.”
On Frank Toskan’s next endeavour:
“I also started a new business, which is totally unrelated, but related in some way. As I grew older, I realized how important health was. And most of who we are is obviously about what we eat. Food has always been a passion of mine and I thought I would take a stab at creating this brand, Impact [Kitchen]. I met someone who became my trainer years ago, and we collaborated on some ideas and we developed an incredible menu. So we started this restaurant that basically follows a Paleo Diet. We are gluten free, sugar free—all of the things that tend to create havoc with our bodies. And I found that eating well made me feel better. It gave me much more clarity. I did beauty from the outside. We’re going to have some amazing stuff coming down the pipeline. We’ve got a second location on Adelaide, a third location on Yonge and Alcorn and we’re opening up in Miami in a year, in South Beach. Hey, I’ve got some time left; I better make good use of it. I’d love to do more education around healthy eating because obesity is the next crisis and teaching young children how to eat properly, going into schools and delivering great lunches is something that I want to work towards.”
To download the episode, head to Apple Podcasts, Spotify, Stitcher, Google Play, or breakingbeauty.com. Look out for part two tomorrow.
The post Toronto Podcast <em>Breaking Beauty</em>‘s Interview With MAC Co-Founder Frank Toskan Is A Must-Listen appeared first on FASHION Magazine.
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Fashion with Trend
In 2015, researchers at the University of North Carolina at Chapel Hill determined that the best age for a woman to freeze her eggs (in terms of egg viability) is between 31 and 33. But they also noted that a younger woman might end up wasting her money because she has more time and is more likely to get pregnant naturally. Therefore the best age—when considering the eggs being viable as well as cost-efficient—is 37.
When a woman is 44, her chances of having a baby jump from 21.9 per cent for natural conception to 51.6 per cent if she uses eggs that she froze when she was 37. Thirty-seven seems to be the sweet spot, but it’s a small window: Successful birth rates dropped to the study’s lowest point (26.2 per cent) after age 40.
So who’s actually freezing their eggs? There isn’t any reliable Canadian data, but according to the Society for Assisted Reproductive Technology, the number of women who chose to freeze their eggs in the United States grew by more than eight times between 2009 and 2013: from 475 to 3,938.
But why are women freezing their eggs? As Vancouver-based Dr. Sonya Kashyap, the medical director of Genesis Fertility Centre, argues: “It makes them feel empowered. Egg freezing gives women an option so they don’t feel pressured to have kids right away. They can take their time to find a suitable partner and feel ready. It’s not perfect, but it’s better than it was before.”
If you’re thinking of freezing your eggs we have more information here, and we also asked Dr. Kashyap what the process typically looks like and how much it costs. While the price and the necessary steps can differ depending on a number of factors, here’s an idea of what you can expect.
Cost of freezing your eggs: $7,000-$10,000
Cost of the drugs needed to stimulate your ovaries to release eggs: $2,000-$4,000
Annual fees of storing your eggs: $350-$500
Cost of each in vitro fertilization cycle if you decide to use your eggs: $3,000-$4,000
Once you’ve considered the cost, here are the steps you’ll need to go through to freeze (and subsequently thaw) your eggs.
Step 1
Meet with your doctor to discuss your medical history.
Step 2
You’ll have an ultrasound of your ovaries and some blood tests to determine your “ovarian reserve.” (That’s the number of eggs being used each month in order for you to ovulate one egg.) The ultrasound measures your antral follicle count, which is the number of immature eggs that are primed to grow. These primed follicles are called antral follicles. Many antral follicles are wasted each month to allow you to ovulate. The size of that group reflects how many of your eggs might be extracted during an egg retrieval. The anti-Müllerian hormone is a blood test that measures the hormone associated with the growth of antral follicles. On average, most women will have two to four clinic visits during this step.
Step 3
You’ll begin daily follicle-stimulating hormone injections for up to two weeks to “rescue” the antral follicles that were going to be wasted that month. (That means your ovaries will produce multiple mature eggs in one menstrual cycle instead of the single egg they would typically release.) During this step, you’ll have early-morning blood work and transvaginal ultrasounds to assess how your ovaries are responding to the hormones.
Step 4
When the time is right, you will be instructed to give yourself a trigger injection—the final time-sensitive injection before your eggs are collected some 36 hours later.
Step 5
Egg retrieval time! You’ll be given conscious sedation, and the doctor will use an ultrasound-guided procedure to retrieve eggs from your ovaries. The procedure takes 15 to 20 minutes.
Step 6
Your mature eggs will be bathed in cryoprotectants—substances that draw water out of the eggs in order to reduce the risk of ice crystals forming when they’re being frozen. This is critical because crystals can damage the eggs. Your eggs will then be stored in straws and dipped in liquid nitrogen so they freeze almost instantly, before crystals can start to form.
Step 7
When you’re ready to attempt to get pregnant, your eggs will be thawed; each one will be injected with a single sperm before being transferred to your uterus as an embryo. The success rate using frozen eggs appears to be similar to that of in vitro fertilization. For women aged 38 to 40, there’s a 22 per cent chance of success, and by age 43, this drops to 5 per cent, but the success rate varies depending on the woman’s age, the clinic and the individual.
The post How Do You Freeze Your Eggs and How Much Does It Cost? We Asked the Pros What to Expect appeared first on FASHION Magazine.
from FASHION Magazine https://ift.tt/2tKTtyg
Monday 25 June 2018
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