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Showing posts from September, 2020

Fashion with Trend

Following their Emmys sweep earlier this month, Schitt’s Creek shot to the top of global social media charts. According to The Hollywood Reporter , the Canadian show reached No. 1 on its Social Climbers chart, a weekly list ranking the most popular TV personalities and shows on Facebook, Instagram, Twitter and YouTube. The chart’s methodology “blends engagement to entities’ social media accounts along with weekly additions of followers/subscribers,” and is based on global data provided by social media analytics company MVP. For the first time ever, Schitt’s Creek snagged the top spot in THR’s Top Scripted list, recording gains in all social metrics this past week. It received 3.4 million Instagram favourites, up 3,781%; and 982,000 Twitter likes, a boost of 3,239%. View this post on Instagram Huge, huge, massive, enormous congratulations to the entire cast and crew of Schitt's Creek for winning the Outstanding Comedy Series #Emmy! Wish...

Fashion with Trend

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When Sammi Smith, founder of the Toronto-based loungewear label Soft Focus , began designing looks for the brand’s Fall 2020 offering, she didn’t know what kind of world we’d be living in today. But Smith–who was dealing with the burnout experienced by many entrepreneurs–was nevertheless in the right mind frame for conceiving of pieces that would hit the spot in our closets right now. “Running a small business is a marathon and a sprint,” she says. “The year was winding down, and I had a cold. I literally designed this collection in bed.” The designs were “coming from an emotional place,” Smith says, and she was aiming to craft items that “what [would] make me feel whole.” That meaning, she wanted a wardrobe that suited her WFH lifestyle–one that includes days spent totally indoors, or that factor in a bit of socializing and “endless errand running.” Photography by Vai Yu Law. What she ended up with was an assortment of cozy attire that’s anything but your standard sweats; key pi...

Fashion with Trend

Nordstrom Canada has joined the growing list of department stores, designers and e-tailers worldwide to go fur-free . Plus, the Seattle-born company is also going one step further by banning exotic skins, too (making it the first retailer in the US to do so). The materials will be phased out of all brick-and-mortar and online stores by the end of 2021. The company says the move was prompted by growing customer feedback and following conversations with the Humane Society of the United States. “As part of our ongoing product evolution, we’ve been working with the Humane Society of the United States and recently made the decision to stop offering products made with genuine fur or exotic animal skin in any of our stores or online. Our private label brands haven’t used these materials for years, so extending this policy to all the brands we carry is a natural next step for our business,” Teri Bariquit, the company’s chief merchandising officer, said in a statement. The company outlined f...

Fashion with Trend

Meet Jacinta Kanakaratnam, the Toronto-based founder of The Veddas , a super-curated and locally-made men’s grooming line made up of simply a beard oil and balm. Pulling inspiration from Ayurvedic wellness, a centuries-old Indian practice centered around healing, the finance-professional-turned-grooming-entrepreneur, who’s of Sri Lankan heritage, was inspired to create her own line of beard products geared towards men of colour after being fed up with the lack of representation in advertising, harmful masculinity narratives and a workplace beard restriction her husband faced. Here, she shares, in her own words, more about her company’s DNA. On what sparked her passion to start her own men’s grooming line: “I just found that product advertising didn’t speak to men of colour. Everything I was seeing was very much targeted towards the Caucasian male, yet that’s not what everyone looks like. There was very rarely a person of colour being advertised and even in the last five years, there...

Fashion with Trend

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The shows have wrapped in Milan for the Spring 2021 season and now the street style set has moved across to Paris for the final fashion week shows. Much like the weeks before it, Paris Fashion Week will see a mix of physical and digital presentations across the next few days. Dior kicked things off in the French capital today, showing an extensive collection of 86 pieces at the Tuileries Garden – many of which were Zoom call-appropriate. In the following days, Kenzo, Chloé, Hermès and Louis Vuitton will also present physical shows to socially distanced guests, whilst others like Mugler, Elie Saab and Miu Miu have chosen to go digital this season. Despite a busy schedule in Milan, the street style set is showing no signs of fashion fatigue, serving up plenty of ‘gram-worthy looks on day one alone. Neutral and monochromatic colour-blocking are key trends for the season, so too are statement coats – especially those with attention-grabbing sleeves. Plaid is also starting strong as the...