Fashion with Trend
“I still like the simple things; I have on my press-on nails right now,” says Beyoncé during a segment on Good Morning America back in 2013. In the short clip, the host is floored. “Press-on nails?” she asks. “Store-bought press-on nails,” laughs Beyoncé. Over a decade later, one can only assume that Beyoncé is thrilled with the massive growth of the beauty category. Market research firm NielsenIQ reported that sales of artificial nails had exceeded nail polish revenue in the fourth quarter of 2022. Mentions of “press-on nails” on Reddit have seen a 62 per cent boost year over year, and global Google searches for press-ons increased by 32 per cent between July 2022 and July 2023. But press-on nails experienced their biggest boost during, and thanks to, the COVID-19 pandemic — seeing a growth exceeding 80 per cent between December 2019 (just a few months before the pandemic hit) and May 2023. While this was an expected effect of the lack of access to nail salons, the category’s ...