Fashion with Trend
Launching a new beauty brand in the midst of a global health pandemic might sound incredibly stressful, but for Camille Katona and Stephanie Spence, the timing allowed them to reiterate the messaging behind their new brand, 19/99 Beauty. “The pandemic hit when we were about six weeks out from launch,” they tell FASHION via email. “We, along with so many others, were and are grasping for ways to adjust to our new world and 19/99 will have, more than ever, a focus on building community and conversations. While what is happening in the world is devastating, we are also seeing a shift in what we as a society truly value. As a new beauty brand, our hope is to be able to use this time to rethink what beauty is all about.” Photograph courtesy of 19/99 Beauty In a release, the Toronto-based pair (who have both worked in the industry for more than 10 years) describe the brand as making “high-performance, multi-purpose products designed for those who want to define their own beauty and don’...