Monday 31 August 2020

Fashion with Trend

Grammy Award-winning artist Rosalía has been named as the newest Viva Glam Ambassador for MAC Cosmetics today, launching her own lipstick as part of the collaboration. And in the striking campaign imagery, the singer can be seen wearing a red dress by Canadian designer Mikhael Kale.

Speaking with FASHION about dressing Rosalía for the campaign, Kale said it was “a dream come true to work this team.” As for the inspiration, he said, “It was inspired by Rosalía, of course, the Viva Glam shade and volume. Volume and texture were the themes.” The designer, who was approached by stylist Patti Wilson to build out the looks for the campaign, is also a “massive fan” of the singer, making it all a very natural fit. “Rosalía is incredibly rare – her music is so steeped in tradition yet it’s relevantly modern. She has taken traditional Catalan flamenco to pop mainstream which is not an easy thing to do,” he tells us.

The 27 year-old Spanish singer joins the likes of Winnie Harlow, Lady Gaga, Ariana Grande and Miley Cyrus in the role, which she describes as “an honour.” She adds, “I feel very grateful and honoured to be a part of a campaign that is helping the world we are living in. It is also my goal and very important to me to help MAC spread awareness about the health and rights for women and girls. My team is made up of women, and I feel like it’s very important that we always try to empower more women.”

In her first-ever beauty partnership, Rosalía worked with MAC to create a brand new vibrant orangey-red shade, called VG26, inspired by one of the brand’s most iconic colours. “I have always been very excited about red, it’s one of my favorite colours. It represents strength and flamenco culture. Flamenco has always been connected to red and I have always loved Ruby Woo,” she says. 

rosalía mac lipstick
Photograph courtesy of MAC

MAC’s director of makeup artistry Baltasar González Pinel is equally enamoured with the shade, saying in a release, “The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red. Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”

As with all Viva Glam shades, 100 per cent of the sales from the lipstick go to the MAC Viva Glam Fund. It will be available for purchase from September 24 at MAC counters and online.

The post Rosalía Wears Mikhael Kale in First MAC Cosmetics Lipstick Campaign appeared first on FASHION Magazine.



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Fashion with Trend

Finding footwear that can be a wardrobe chameleon is no easy feat –  securing that go-to pair of shoes that can be worn seven days a week, without blisters, is something we once dreamt of. Until the new Mile Rider sneaker from PUMA came along.

The graphic sneaker packs a stylish punch and can take you anywhere. From bike shorts and denim to your favourite pair of trousers, the retro shape in a neon mix or graphic grey and black colourway can work its way into any wardrobe. Highlight the bright colours on the neon style with coordinating accessories or try tonal dressing with the more subtle hue. Take a cue from brand ambassador Winnie Harlow and ditch your heels for this stylish sneaker and never look back.

Click through the gallery below for four ways to style the PUMA Mile Rider, no matter your mood:

Retro Remix

Take the 90’s trend to the next level with neon sneakers that will turn heads. Tight and bright pairs well with this playful sneaker.

All Business

Sophisticated style doesn’t have to sacrifice comfort. Cool kicks will make this look a winner all day long. Structured silhouettes feel fresh with a statement sneaker.

Good Jeans

Take everyday denim up a notch with a bold colour blocked sneaker and bright accessories. Let your shoes be the star against a playful but simple Canadian tuxedo.

Fashion First

From a park hang to a patio, ground a printed dress with shoes that will keep your look fun and your feet happy no matter the destination. Contrast a flowy dress with sporty sneakers for a fashion forward edge.

The post How to Wear PUMA’s New Mile Rider Sneaker With Everything appeared first on FASHION Magazine.



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Fashion with Trend

“My interest in beadwork came from looking at my family beadwork, my background and my identity,” says Bronwyn Butterfield, the Métis-identifying artist whose jewellery features natural and geometric motifs mainly rendered in glass beads.

Her whimsical pieces take upwards of four hours to make, and a new selection of earrings will be available for sale tonight at 8pm EST; don’t sleep on these items because they are limited. “I think in the past few months, I was giving myself lines to work within,” she says, adding that her new collection represents a more open and experimental vein of creativity featuring new and archival subjects. “I [used] August to try new things, and not give myself any barriers.”

The scope of Butterfield’s work is unsurprising when you consider her background in Human Geography, where she focused on researching “colonial constructs of nature” and how it’s related to the notion of reclamation. “I learned a lot about my surroundings in Winnipeg–the built and also the natural,” she says. “In the same way that I was doing research at university and talking about these hard topics, I find it’s similar with beading. My goal is [to] bring an Indigenous presence into spaces that they don’t find themselves in.”

In 2018, Butterfield began to learn more about the legacy of beadwork within the Métis and Cree sides of her ancestry (she is also of Ukrainian descent). “In many cases in Manitoba, [a lot] of Indigenous people moved from up north,” she says. “They weren’t super-involved in their culture.” She’s been influenced by photographs of family members in “really big beaded leather jackets,” adding that, “My healing path has been to try to learn about the beadwork in my family…. This is my duty, to bring [it] back. I can’t live the rest of my life not sharing my culture, and not practicing what my family used to practice. Growing into your identity is really hard when it’s something that’s been removed along the way. That’s something I navigate–a world when you’re surrounded by your culture in a way, but you don’t feel part of it.”

She says she was particularly motivated to start beading by a story that her father told her about a pair of beaded gauntlets of his that were lost in a fire. “I thought, I should make him some gauntlets to replace the old ones,” she recalls. “That was my inspiration.”

Butterfield began posting images of her creations on social media, more from a “look what I made” perspective than to start a business. “It was never meant to go in the direction it is in now,” she notes. “It’s really exciting because I get to do what I love. Social media has helped move it along, and given me the chance to do it full-time.”

While her brand has been able to thrive thanks to its online presence and the fact that people are doing so much virtual shopping right now, Butterfield notes that the COVID-19 crisis has thwarted another aspect to her practice. “[One] of the most important parts of beadwork is the community aspect,” she says. “When the pandemic hit, I wasn’t able to go to beading groups. I was like, what am I going to do? I went once or twice a week.”

During this difficult time, she’s been bolstered by ongoing support from her customers. “I was biking behind someone the other day who was wearing my earrings. It was so weird,” she says with a laugh, noting that in the spring she found herself wondering, “Who’s going to buy beadwork during a pandemic? [But] it was almost like an inverse effect. There’s been a push to support local artists who would be struggling during this time.”

Butterfield says she’s used recent months to consider other ways to approach her beading, like how to make her designs more inclusive. “[I’ve been] thinking of ways I can diversify from earrings,” she says. “I want everyone to wear my work.” And she adds that her newest pieces reflect how she has moved forth as a creative this year, presenting a poignant message for us all to consider. “It sounds cliché, but I had to sit on the idea and let it grow,” she says of her flower-focused patterns. “I’ve experienced a lot of personal growth, [and] I like to think they grew along with me.”

The post Winnipeg-Based Accessory Designer Bronwyn Butterfield Will Drop a New Collection Tonight appeared first on FASHION Magazine.



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Fashion with Trend

Lady Gaga can be counted on to make anything avant garde, and the Covid-era face masks she wore to the 2020 VMAs are no exception. The singer took to the MTV Video Music Awards red carpet last night wearing a silver circular Area coat, with a matching clear face shield/astronaut helmet by Conrad by Conrad. “I was wearing face shields before it was a thing 👆🤣”, she wrote in an Instagram post.

Gaga—who made seven appearances over the course of the socially distanced, no-audience event in New York City—made multiple clothing changes, with new face masks chosen to match. To accept her Artist of the Year award, she wore a technicolour Iris Van Herpen dress with a pink face mask by Cecilio Castrillo, a Spanish designer who specializes in exclusive handmade leather pieces.

For the Song of the Year award, which she accepted for “Rain On Me,” the singer wore an emerald green ball gown by Christopher John Rogers and an oxblood pony skin Lance V. Moore mask with tusks.

For her medley “Chromatica” performance—during which Ariana Grande joined her, also in a mask—Gaga appeared in a pink and black bodysuit, with a mask by Diego Montoya. And finally, she wore a silver mesh Maison Met mask with her two final looks—a white tulle and feathered Valentino couture cape and a silver cape by Candice Cuoco, both worn over a silver bodysuit. For the latter appearance, she added a “jellyfish” crown by Lance V Moore.

Thanking everyone at the end while accepting her Tricon Award, Gaga said: “I might sound like a broken record, but wear a mask. It’s a sign of respect.”

Catch her full performance below:

The post Lady Gaga’s Face Masks Won the 2020 Video Music Awards appeared first on FASHION Magazine.



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