Fashion & Trend

This week, Vancouver-based apparel brand Brunette launched its second limited edition collaboration with Juicy Couture . Brimming with ‘gram-worthy tie-dye prints in pastel hues and the Canadian brand’s signature slogans, the collection feels very of-the-moment. Naturally, we wanted to find out more about the inspiration behind the pieces and how designer Miriam Alden has taken the challenges presented by the pandemic and turned them into an opportunity for brand growth and customer engagement. Read our interview below… Tell us a little about the inspiration behind this second collection with Juicy. The second collection is inspired from graphics and athletic brands in the late 80s to early 90s. It marries retro elements such as tie-dye with comfy/cozy [materials] to accommodate consumer wants in our current climate. One of the things we really wanted to do with this second collection was make it fresh and new – the first drop was very much 50 per cent Brunette and 50 per cent Juicy...

As COVID-19-related shutdowns forced many businesses to close for the past five months, there’s never been a more crucial time to support local small businesses than right now. This weekend marks the start of the Canada United initiative, a local movement designed to “show local businesses some love.” Below, we’re sharing a list of 44 small businesses that you can support this weekend – and beyond. Photograph courtesy of Selfish Swimwear Photograph courtesy of BIKO Photograph courtesy of By The Namesake Photograph courtesy of Soft Focus Photograph courtesy of Viens Avec Moi Photograph courtesy of Gaspard Photograph courtesy of Trés Chic Photograph courtesy of GravityPope Photograph courtesy of Rose City Goods Photograph courtesy of Mijanéaux Photograph courtesy of Cuchara Photograph courtesy of Wardrobe Apparel Photograph courtesy of Old Faithfu...