Fashion with Trend
Ever wonder what it takes to be an entrepreneur *and* thrive on a rapidly growing platform like TikTok? On March 4, FASHION sat down (virtually, of course) with a panel of inspiring Canadian TikTok creators and entrepreneurs to discuss just that. In honour of International Women’s Day, host Jennifer Berry, FASHION ’s digital director, asked these Canadian small business owners about what it means to be a woman entrepreneur in 2021, how the pandemic has changed things for each of them, how they approach content creation on TikTok and how they’ve found — and fostered — community on the platform. Sana Saleh, Lala Hijabs Monica Abramov and Anastassia Boguslavskaya, Lunata Beauty Liz Bertorelli, Passionfruit Eden Hagos, BLACK FOODIE “Pivot” was no doubt the word of the evening, with all of the panelists talking about the changes they made to their business strategies, work habits, and work-life balance during the pandemic. One such pandemic pivot for m...