Lets face it: we live in an era of celeb sponcon. From the flood of sponsored posts at Priyanka Chopra and Nick Jonas’s wedding to the recent Jeremy Renner Amazon Store to the debacle over a Goop employee’s supposedly “surprise” proposal, corporations paying celebrities big bucks to endorse their products in a way that kinda seems like they’re integrated into their actual lives is becoming pretty standard. The latest to hop on the bandwagon, though, is probably one of the last people anyone would have guessed—Jennifer Lawrence.
From the moment she burst on the scene in 2010, an IDGAF narrative began forming around JLaw. Whether she was cracking corny jokes, burping during interviews or tripping on the red carpet, everything she did was deemed “authentic” and “relatable.” But this Amazon collaboration? Decidedly off-brand. With her impending wedding to Cooke Maroney on the calendar sometime this year, the actress has released a “wedding registry guide” on the retail platform, which is… odd.
For starters, it’s not actually her own wedding registry—because, well, she’s a millionaire—and is instead a guide for other engaged couples who might be looking for some inspiration. The registry is divided into several categories, each with a little blurb that is so devoid of personality a bot could (and might!) have written it. Under Travel, which includes items like a Kindle (of course) and a Travel Adapter, Lawrence supposedly writes: “I travel a lot for work and these are a few of the best items I’ve found over the years to help me arrive feeling refreshed and ready to explore. Don’t leave for your honeymoon without them!”
Under Kitchen, alongside items like a Le Creuset dutch oven and wooden cutting board, are the words, “Cooking for two is always more fun!” There are also, perplexingly, drugstore purchases like Aveeno moisturizer and then on the other end of the spectrum, an exercise bike that retails for nearly $2000.
Say what you want about Lawrence but an influencer she is not. She doesn’t front any brand campaigns other than Dior. She has no social media accounts and is fairly private about her personal life. This registry is an out-of-character move, made all the more questionable considering the company that she’s choosing to support. She could have picked a small, independently-run business but instead chose a retail behemoth that is in no need of more money. The company earned $3.6 billion in net income in just the first quarter of 2019, becoming the world’s most valuable brand this year. There’s a lot of good a company with that kind of money can do in this world. Instead, its founder chooses to get richer instead of donating to charitable or philanthropic causes, it’s not doing enough to counter the damage it’s inflicting on the planet with its countless shipments and deliveries, and the working conditions of its employees have been called into question numerous times over the past several years. Lawrence did make a donation to Amazon Conservation, a nonprofit that works to protect the Amazon rainforest, as part of this collaboration so at least there’s one Amazon getting the help and support it desperately needs.
The post JLaw Just Shared Her Wedding Registry on Amazon, And We Have Some Thoughts appeared first on FASHION Magazine.
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