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If you were to track my lipstick evolution, you would see it started at frosted pink in my early teens, had a brief stopover with red (L’Oreal’s “British Red Coat”) during an angsty goth phase, and by my early 20s, I was fully committed to 90s brick red brown like everyone else. (Side note: before I knew magazine beauty credits were mostly fake, I hunted down whatever Cameron Diaz was wearing on the September 1998 cover of Jane Magazine.) But at some point in my mid to late 20’s, I settled comfortably into a plum berry, and there I have stayed. For all intents and purposes, it’s become my life shade. It’s the one I feel most me in and what I apply as a final test when I’m trying on something in a change room, and I need to know if the item will truly integrate with me.
Unlike red or nude, berry has never been one of those shades that seems to be trending, or is so classic and universally loved that it gets an entire collection devoted to it. In fact, it’s always felt more like a bit of an underdog, the one your eye searches for when sizing up a lipstick range to see if a good one made the cut. Like anyone who has a favourite shade, I’ve accumulated several of the years and keep multiple variants in my purse as well as my makeup bag. My friend Katherine is as equally devoted to this lip colour and it’s come to be our shade, which we one day started calling “dream berry”. It’s basically short hand for not too red, not too dark, not too fuschia, just that glorious hue that’s on par with dark pink peonies. (It’s no coincidence we both wore MAC’s “Rebel” on our wedding days).
After much ruminating, and rummaging through drawers and forgotten makeup bags, these are the ones that make our ultimate list:
“I’d describe this as if frozen boysenberries took a spin in the blender with dark cherries. Apply carelessly in between bottomless mimosa to revive a sleepy Sunday face.” —Katherine
2/10
Best For No Mirrors
Chubby Stick Intense Moisturizing Lip Colour Balm in "Grandest Grape"
“Easy to apply because it’s so forgiving, I used this constantly when I was on maternity leave. It was my half-assed-the-most-I-can-muster-berry lip.” —Lesa
“If your lips are down and out (i.e. parched, peeling), this cushiony lip treatment imparts a crushed grape cast while still ensuring they’re getting a re-up of moisture.” —Katherine
“Smoky with a bit of violet, this is good for holding berry lipsticks in place or blending with a clear balm for a flushed lip. It plays nicely with almost any fuchsia, red or plum, too. I like to leave this in my purse to amend or update any leftover Dream Berry lipstick that requires a touch up.”–Katherine
“A classic and cool, blue-based raspberry that anchored my wedding look; it will always occupy space in my heart for that very reason. ‘Rebel’ leaves a satin, slightly glossy finish.”—Katherine
“It delivers a high impact lip that won’t migrate after your oat milk latte. It’s cool, and little dusty, with a featherweight formula that paints on like water but dries down to a creamy, dense berry.”—Katherine
“If it was still available, I’d be putting ‘Aquarius’ from the Astrology collection here. It is *chef’s kiss*. Instead I’ll give you the next best thing, which is ‘Jam’—looking far more dark in this image than what it is IRL—and what I applied with abandon before ‘Aquarius’ came into my life.”—Lesa
“This is a mauve-forward hue packed with 12 different oils to keep lips moisturized well past lunch. It might not guarantee that pay well-deserved pay increase, but it will certain command during your presentation in the boardroom.”—Katherine
“Named after Linda Rodin’s mother, who wore this shade will riding her ten speed, this is the ne plus ultra of my collection. I keep it at home because the lucite cap always falls off and I don’t want it to get ruined in my bag. When you apply it sheer, it gives you that amazing popsicle stain effect and it just gets better when you build upon it. I often use it on cheeks too.”
Introducing ProDentim: The Revolutionary Probiotic for Your Teeth, Gut, and Beyond In today's world, dental care has evolved far beyond brushing and flossing. With modern advancements, the focus is shifting towards maintaining a healthy mouth microbiome – the unique community of bacteria that resides in our mouths. Enter ProDentim , our most original and well-endorsed dental product yet, designed to revolutionize the way we approach oral health. What Makes ProDentim Stand Out? Unlike traditional dental products, ProDentim isn’t a rinse or a toothpaste; it’s a melting probiotic candy . This innovative delivery system allows the probiotics to directly target your mouth’s flora or “microbiome,” promoting optimal oral health. But there’s more! ProDentim goes beyond just dental care. Probiotics are gaining immense popularity for their benefits across multiple body systems, and dental health is no exception. The trend of focusing on the microbiome is growing and, with products like Pr...
This article was originally published in March 2024 and has been updated. There may be a famine of beauty in the world, but Fall 2024 fashion month kept us well-fed. From February to March, the world’s major style capitals served no shortage of sartorial splendour and polarizing cultural antics. The Row went viral for banning the use of phones at its hyper-exclusive show. Coperni debuted a bag made of 99 per cent air . There was even a Kate Moss doppelgänger gallivanting about! But through it all, the lasting excitement came from the looks on the runway — which will set the tone for fall winter 2024 fashion trends. Designers continued to showcase their preference for peplum , sheer and elevated athleisure while bringing fresh pairings into the mix. Meanwhile, cold-weather staples like hats and coats took on different roles with luxe textures and unconventional shapes. From controversial new high-fashion codes to more-is-more accessorizing themes, we’re breaking down the bigg...
Seven Days to Forever , the new digital micro-platform devised by Montreal-based retailer Ssense and Jerry Lorenzo–founder of the streetwear brand Fear of God –has gone live with a week’s worth of exclusive content and product launch programming including re-releases of the sunglasses collection from Fear of God and Barton Perriera, and its collaboration with iconic suiting house Ermenegildo Zegna. You’ll also find the drop of Ssense’s Essentials Dark Navy collection coming in hot on Saturday, November 21st as well as an opportunity to pre-shop its Essential Tennis Sneakers on the 23rd. “We are honoured to be partnering with Ssense on this project,” Lorenzo said in a statement. “[They have] supported Fear of God since the inception of our brand’s launch. We’ve had a long-standing relationship, as well as a lot of mutual love and respect for each other’s business and craft. They are the perfect partner to build our legacy with.” In addition to scooping up covetable collections, vis...
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