Canadian e-commerce platform SSENSE announced today that it has launched an exclusive pop-up in its Montréal store with Louis Vuitton. Whilst SSENSE has previously hosted pop-ups, it is the first time the iconic French brand has ever had a pop-up space in the country.
According to a release, the pop-up’s design was inspired by the ’70s Structural Expressionism architectural movement which was “concurrent to the beginnings of the digital age”. Its aim is to deliver an experience that is “derivative of this industrial momentum, incorporating the inside-out elements of early high-tech industry and technology, resulting in an installation built upon the historical foundations of modern identities.” There are exposed pipes on the exterior of the pop-up and inner walls to mimic tangled server wires, neon lighting to give the effect of a glowing computer and glitching screens, mirrors and CCTVs which “allude to the notions of surveillance and voyeurism.”
The space has also been designed to reflect the inspiration of Paris’ Centre Pompidou, which was recreated for the brand’s runway presentation.
The large-scale installation will house ready-to-wear, accessories and leather goods from Nicolas Ghesquière’s Fall/Winter 2019 womenswear collection. The collection is brimming with bold silhouettes, bright hues and statement accessories finished in the brand’s iconic monogram and Damier motifs.
Launching today, the pop-up will run until September 29, 2019. The entire selection can be viewed here however purchases can only be made in-store in Montréal.
Louis Vuitton has also launched its newest trunk collection today, according to HypeBae. The collection features a selection of one-off items decorated in the famed monogram, such as a beauty trunk (this is particularly beautiful), a wine trunk (yes please), a sneaker trunk and an afternoon tea trunk. The pieces are finished in a range of colours from soft pink to cool monochrome, red, green and deep berry.
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