Sunday 27 October 2019

Fashion with Trend

Sunday Riley settled with the FTC over fake Sephora reviews

Earlier this week, American beauty brand Sunday Riley was thrust back into the spotlight after the US Federal Trade Commission (FTC) filed a complaint against the company for allegedly creating fake reviews. The FTC began investigating the brand after a Reddit post from a former employee surfaced in October 2018 that included alleged screenshots of company emails that showed staff being directed to post multiple positive reviews on various products on Sephora.com. The emails also purportedly included directions to use a VPN so that the reviews could not be traced back to the brand. According to Fashion Network, Sunday Riley has settled the matter with the FTC, agreeing not to post fake reviews in the future. What’s important to note however is that the settlement does not necessitate that the brand admit wrongdoing nor does it require Sunday Riley to issue any refunds.

 Salvatore Ferragamo is relaunching its first ever fragrance

PATRICK TA BEAUTY
Photograph courtesy of Salvatore Ferragamo via WWD

Salvatore Ferragamo is approaching its 60th anniversary, and to celebrate, the brand has relaunched its first ever fragrance, Gilio, via a new luxury-infused offering. With only 400 pieces available across North America, Europe and the Middle East, WWD reports the scent had to be created from scratch as no record of the original ingredients could be found in the archives. Instead, the brand replicated the original bottle (partnering with Italian luxury glassmaker Venini) and created a new feminine smell using notes of Italian orris, jasmine, patchouli and sandalwood. When it hits select shelves at the end of this month, it will retail for roughly CAD$1,000.

LVMH is maybe, probably, definitely launching its own beauty line

Following the success of Fenty Beauty, LVMH’s first foray into the world of beauty, the luxury French conglomerate is suspected to be gearing up to launch its own line. A job advert posted to the company’s website showed it is seeking “an experienced manager to lead the development of a beauty start-up,” according to reports. The ad also outlines that the person will be responsible for “developing a new beauty brand within LVMH’s perfume and cosmetics division” and that they should be “attuned to environmental issues.” A second posting for a junior product manager linked to the same project was also posted. Stay tuned.

Guerlain announced a new partnership with UNESCO to help protect bees

Luxury French beauty brand Guerlain announced a new partnership with UNESCO’s Man and Biosphere programme this week that will “train new beekeepers, create beekeeping affiliates across the world and measure the benefits of the pollination in the biosphere reserves.” In a release, Laurent Boillot, the CEO and president of Guerlain said this new  five-year partnership “marks a new milestone on the road to safeguarding bees and we’re happy to now be working hand in hand with experts from the Man and Biosphere programme.” The partnership is the latest move in a long line of bee-friendly initiatives launched by the brand over the past 12 years including the establishment of Bee Universities. In its annual sustainability report, the brand also outlined its intent to be fully carbon neutral by 2028 and confirmed that by next year, 100 per cent of its new creations will be eco-designed.

Patrick Ta released his second collection of makeup

Patrick Ta is the man responsible for most of Hollywood’s epic glowy looks – Rosie HW, Gigi Hadid, Olivia Munn and Karlie Kloss are just some of his clients – and earlier this year, the makeup artist decided to harness his aesthetic in a beauty line. The first drop focused on the aforementioned glow, however the second (which launched on Friday) focuses more on gorgeous everyday looks. Dubbed the ‘Monochrome Moment’, the collection is made up of six products: a Precision Lip Crayon in four colours, Silky Lip Crème (Ta’s first lipstick product) in four colours, a Velvet Blush in four shades, a lip brush and two blush brushes. Speaking of the collection, Ta said, “I just wanted to bring it back to real life with tone on tone colours that you can wear every single day. Right now, I feel like most of my clients, whenever I do their makeup, even if it’s for a big red carpet or whatever, they just want to feel beautiful, effortless. And all these tones are definitely effortless.”

The post This Week’s Need-to-Know Beauty News appeared first on FASHION Magazine.



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