As a general rule, most of life’s greatest joys involve an obscene amount of butter. Think about it: Pain au chocolat, mashed potatoes and movie theatre popcorn are basically synonymous with the luxuriously creamy ingredient. And now, fashion is joining that list. Butter yellow is panning out to be the colour of the season — and it’s a trend we’re eating right up.
Look no further than the Spring 2024 runways, which served a delicious selection of rich shades of yellow. There were gauzy golds at Zimmerman (above), full-body light lemony ensembles at Jacquemus (below) and glossy beige hues at Louis Vuitton.
The warming, neutral tone has also become a favourite of celebrities. Sabrina Carpenter’s viral birthday satin slip was How to Lose a Guy in 10 Days-coded in a nostalgic yellow finish. Aubrey Plaza’s Post-It-esque Emmys gown exuded the soft shade. And even Rihanna dipped into the hue at a Fenty event in April — with a buttery blonde hairdo to match.
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If you’re asking yourself, “why butter?” ask instead, “why not?” After all, food-related fashion trends aren’t new. Last summer saw the rise of farmer’s market-inspired aesthetics, à la strawberry and tomato. But this year, it seems our appetites have grown. Never mind a freshly picked fruit, we want our outfits to evoke a stick of spreadable deliciousness.
Ultimately, butter yellow is the perfect pastel for summer days. Less harsh than its mustard-y variation and more wearable than neon yellow, the trending colour is — as its name suggests — easy to blend and delightful in every form. Looking to get a taste? Below, FASHION has rounded up the most melt-worthy butter yellow picks to wear this season.
Petit Moments Atafonas earrings
Break away from your loyalty to hoops and studs with these structural starfish earrings. Available in a rich gold tone, they’re lightweight and organically shaped for that straight-from-the-sea effect. Wear these with your other gold jewellery for a butter yellow accessories moment.
Reformation Mayve knit dress
Fitted at the bodice and cascading subtly at the waist, this chic boatneck mini dress is the perfect way to get a taste of the yellow butter trend. Made with organic cotton and spandex, it’s a lighter-weight fabric with just the right amount of stretch. Reformation calls this colour “parmesan” — so it fits right in with the dairy-adjacent aesthetic.
JW PEI Gabbi ruched hobo handbag
JW Pei’s ruched handbag is a fan-favourite for it’s designer-level details at an affordable price. Made of vegan leather, it features sumptuous pleating and an ultra-ruched handle that adds some visual intrigue. The mellow beige colour is the perfect entry point to the trend.
Old Navy snug crop tank top
Few things are as instrumental to summer style as a good tank top. They’re the ideal base for a low-effort high-impact outfit thanks to their versatility, simplistic beauty and warm-weather wearability. This high crew neck pick comes in the spreadable shade du jour and hits satisfyingly at the waist. Plus, it’s available in up to a 4X.
Banana Republic Arcata Easy Pant
We can never get enough of a good pair of linen pants. This offering by Banana Republic exudes serenity in a soft yellow hue. With a lightweight feel, a softly structured detail and that beloved lived-in linen look, they’re a beautiful buttery staple that fits right into your wardrobe. This pick is available in regular and petite sizing.
Oliver Peoples x Khaite sunglasses
As we’ve said before, sunglasses take any look from regular outfit to elevated ensemble. And if you’re looking to make a statement with butter yellow, why not do it through your eyewear? The striking green lenses give some contrast to the translucent yellow frames, making for the ultimate pair of statement shades.
Loeffler Randall Landon ballet flats
Looking for the right flats to try? Let it be this ultra-chic Loeffler Randall pair. Available in a light sunshine-y hue with a subtle glossy finish, it features impeccable details like side diagonal stitching, a polished almond toe silhouette and a small statement bow. (Pst — this pair is selling fast.)
Cos quilted micro bag
If a more playful texture is what you’re after, consider Cos’ micro quilted leather bag. Complete with a pillowy cloud-like texture, a secure zip closure and a lavish “banana milk” hue, this bag is the epitome of butter-yellow richness.
Asos pleated maxi dress
The ideal breezy dress for dinner dates on balmy summer nights, Asos’s mellow yellow maxi dress is full of polished details. From the square neck cut to the cinched bow-tie waist details to the sheer voluminous sleeves, this chiffon semi-sheer frock is sunshine materialized.
Dynamite Julietta vest
Sharp, comfy with an air of androgynous coolness, vests have quickly become a must-have staple this season. This cropped square neck pick is complete with a square neck design and a fitted finish that hugs your waist. Pair with linen shorts for an evening look or jean shorts for a more casual outing.
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The post Butter Yellow Is Fashion’s Tastiest Trend appeared first on FASHION Magazine.
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